Investment awareness in Financial Assets Company - Capital Box Sector – Financial Service

Abstract

The purpose of this project is to understand the awareness level of people in terms of financial assets. This is mainly due to the fact, that people today not only have wider choice of investing in different savings instruments, but are also more educated and aware about their choices. People are now moving beyond the traditional savings options of FD, Post Office Savings, to wider investments options in the form of insurance, mutual funds, bonds, equities, property and even cryptocurrency. This report starts with discussing about the financial service sector of India and its market along with all the different variety of options for the people to invest and earn money. The report reflects public knowledge and factors influencing risk-taking abilities among diverse groups of people. This research focuses on identifying the elements that people evaluate before investing, their level of understanding of various investment avenues based on their career, and the risk of investing in a given avenue. The goal is to determine the taste and preferences of a group of people chosen through conveyance and snowball sampling. A sample of about 100 people was taken and results of which are shown through graphs and figures in this report. After analyzing and interpreting the data, it has been determined that investors are well-informed about the various investing and savings options accessible in the market. People are increasingly turning to insurance, mutual funds, bonds, equities, and real estate as alternatives to traditional savings choices such as fixed deposits and post office savings.