Marketing & Sales Strategy for Sports 365

Abstract

Sports365 is India's premier sports and fitness company, offering a one-stop shop for all of an individual's and institution's sporting demands. Sports365 also participates in the School Partnership Program & the initiative involves the purchase and delivery of shoes, socks, and apparel to various schools based on their needs. The company has ventured into building sports architecture as well where games courts etc. are delivered as per the need of client. The main objectives of the SIP are to gather the data and partnering with schools, clubs, sports arenas, corporate, real estate, etc., and by setting meetings with the clients who need the infrastructure facilities and provide infrastructure and equipment and also upgrading the infrastructure and equipment in the sports field. We also ask the sports arenas for the free survey of the courts from the company, if the arenas are interested in the survey on their courts, then the experts will visit the sports arenas and have a survey on courts and gives the report based on the performance of the courts, if the management of the arenas have the interest on the report, then the sports arena and company will be having the annual maintenance of the courts (AMC). The maintenance of the courts will be done twice a year. Also, if the Sports arena are interested in Equipment’s based on their requirements, then Arenas will be getting at good price along with AMC.