Designing and Implementing Marketing Campaign Increase Awareness and Reach of GetBak

Abstract

The report consists of a brief description about GETBAK company, which falls under the sector of Health & wellness services. It is a Start-up company which aims to transform the life of differently-abled, especially the ones who are facing physical deformity and are desperately looking for ways to rejuvenate their lives. The company is founded by Dr. Chandani Korat who is a trained specialist in the medical fields of Orthosis and Prosthesis. The company presented its intern with a rare opportunity to explore various facets of marketing such as promotion, process and people. Jobs were assigned to expand the awareness regarding both the company and its industry as it is still upcoming and a large segment of India ’s population is not aware about its facilities and the massive impact it can have on the lives of the people. Within the span of 2 months, I have worked on the various aspects of Marketing, including devising and implementing social media strategy to increase awareness of people regarding limb amputation and the kind of services provided by the GETBAK company. Also, I Have interacted with a few of the patients, the company has treated in the past and also utilized their feedback as a foundation to shape the advertising strategy of the company. Recently, I communicated with numerous NGOs from various cities of Gujarat. The interns specifically targeted those NGOs who are working passionately for disabled people. Conversing them was a thought-provoking experience and something which was really dynamic from one NGO to another. Hence, the task assigned to us by the company were really varied. The report also consists of the LinkedIn tools used for the purpose of spreading awareness among the professionals in this field and also those who aspire to become a professional in this field in the forthcoming future.