Digital Marketing – Content Marketing and SEO

Abstract

The project enclosed details the summer internship experience, learnings and skill development at GetMyUni Education Ltd. The internship was for a period of two months, lasting from May 1st to July 1st, where the core areas of the internship were in the field of content marketing. As a content intern, during the course of the internship, I worked in the domains of • Content Creation • Content Updating • Content Restructuring • Search Engine Optimization In the span of the internship, I have been actively involved in • secondary research, • verifying information • presenting information as lucidly as possible • delivering content that was factual, informative and engaging. The internship gave me the opportunity to create approximately 45 articles from scratch, from concept and structure to the final product. In this duration I have also been involved in modifying existing content on the site for upwards of 20 articles. This internship has given me the opportunity to work and create content for a website that works to educate students about the right course and career options for them. The experience has been enriching and valuable in providing me with the tools needed to groom myself for the corporate world.