Operations

Abstract

This rеport is a summation of my intеrnship at ApplyBoard which is a Canada Based company. I intеrnеd at ApplyBoard from 10th May 2021 to 9th July 2021. As a managеmеnt trainее, I was part of thе Operations tеam who was responsible for conducting a market research project.Initially we were asked to analyse the competitors of ApplyBoard and do the analysis of this industry.Furthermore,we had to make calls and collect the required information to the students, recruitment partners and agents. As Market research analysts conduct research and data collection to assist an organization in marketing its goods or services.One of your first responsibilities was to sketch out the essential phases, tasks, and milestones of our research project. These three things, when combined, constitute the foundation of the project plan. Many experts understand phases as collections of activity. Market research analysts we had to interpret the data for their client and can forecast future trends. Then we will also be asked to Keep track of and forecast marketing and sales patterns. The various tasks we will be assigned were Analyze the efficiency of marketing campaigns and tactics,Create and test data collection methods such as surveys, phone calls, and so on,Collect information about customers, rivals, and market conditions,Analyze the data that has been gathered ,Convert complex data and observations into easily understood charts, graphs, and written papers. Prepare reports and present findings to clients and upper management. create maps, graphs, infographics, and other visual aids to present the findings of their study. Market research analysts analyze market dynamics to determine the future sales of a product or service. They assist businesses in determining the goods customers want, who will purchase them, and at what price. We had to follow each and every step to proceed with our research. We created the objectives and the questions to be asked to different students, potential recruitment partners and subagents. We had to make calls to all the potential people whom we could get our information from then analyse the data collected.After analysing the data we had to make a report and draw a conclusion for the companies further strategies so that we could present the same in front of the higher authorities of the company.