Analysing the Effects of Implementing Content Marketing and SEO on Readability and Content Structure

Abstract

Content Marketing has gained a widespread attention and momentum around the world in this era of digital marketing. The importance of content marketing has been steadily being acknowledged and recognized by organizations as something they should consider when the marketing mix is concerned. However, it has comparatively captured fewer eyes from the scientific community as there is lack of significant knowledge about the effectiveness, optimal design and crafting of strategies, and implementation of content marketing. The prime focus of this report is on analysing the effects of implementing content marketing and SEO on readability and content structure, through understanding and analysing the determinants of content marketing efficiency. This report has been prepared for GetMyUni Education Services Private Limited, a fast-growing player in the Indian Ed Tech sector. For the purpose of getting insights into the project work, the content marketing and SEO practices of GetMyUni have been thoroughly taken into considerations. To start with the report covers the organizational profile of GetMyUni, which consists of its business model, services and offerings, a brief industry overview and the competitive landscape. The report also encapsulates significant application of learnings from the first year of MBA programme such as marketing, strategic management principles, industry analysis, business research methods, etc. Second part of the report deal with the tasks performed as an integral part of the project work. The project work comprises of detailed industry competitor analysis of GetMyUni with its major competitors based on content structure, Google Search rankings and other criterias. This part displays various reports and snippets about GetMyUni domain’s SEO health and online traffic. The report is concluded by disclosing all the significant learnings gained with respect to industry, tools and technologies and organizational behavior.