Marketing Summer Internship 2021 for AT&T

Abstract

AT&T Inc. is a Delaware-registered American multinational conglomerate holding company headquartered in Downtown Dallas, Texas. It is the world's largest telecommunications company and the second largest mobile phone service provider. With $181 billion in revenue in 2020, AT&T was ranked 9th on the Fortune 500 list of the largest corporations in the United States. With multiple AT&T-owned nodes and Network to Network Interconnect (NNI) partners across India, including providing deep country-wide coverage from tier-1 to tier-3 cities, AT&T has a strong presence in the India region and is distinctively positioned to deliver the service required by today's enterprises. As a part of my Summer Internship, I interned with AT&T Global Network Services India Pvt. Ltd. – where in I reported directly to the Managing Director, Mr. Arun Karna. Under his guidance I worked on Basic grounding in IOT technologies and their use cases, Assessing the market potential of certain IOT solutions/technologies & Building a marketing plan for IOT offerings. In this report I have added the research done, the sources used, the IoT product & marketing pitch plan that was created and also a thorough detailing of the industry of IoT.