Digital Marketing Intern – Digital Marketing Strategy for Teachwell Professional Studies Pvt. Ltd.

Abstract

The report comprises of my experiences and learnings while working with Teachwell Professional Studies PVT LTD. Teachwell Professional Studies Pvt Ltd. is Delhi based coaching institute that offers outstanding educational services to all in terms of quality and innovation. I worked as Digital Marketing Intern for the project – “Digital Marketing Strategy for Teachwell Professional Studies PVT LTD.” The main objective of the project was to make the digital presence of the organization. I was responsible to assist the marketing team in planning and executing. Initially, I worked on the research part. Here I have to search for the problems for a particular segment. I implemented one of my ideas. I was then asked to work on the profile of one of the services which is Career Counselling. I researched the same, visited different competitors and influencers. Then I designed some content for the same. I also worked on social media optimization and marketing and applied different tactics for the same. In this project, I learned about analytics and how it helps to improve our strategy. I also worked on SEO Search Engine Optimization in which I did keyword research and created backlinks for the company website. Also used different tools to get help in the optimization process. I learned so many different concepts of Digital Marketing during this internship which is going to help me in my professional career.