Digital Marketing Intern

Abstract

As an intern in Carver Aviation's marketing department, I learnt how to use a variety of marketing tools and advanced my knowledge. The company had offered CRM software to me for my first cold calling job, and some students had inquired about the course in the past. As a result, we must call them and update the customer's reaction (hot lead, in process, garbage lead). In a typical day, we might call 100-150 leads. My communication and negotiation abilities greatly improved as a result of this. We learned from this call that the majority of students have similar questions or concerns, so we planned a webinar for the CPL course, and industrial experts were also invited to participate. Following the success of the first webinar, we held two further webinars, one for the PPL course and the other for the CPL course. Along with the webinar work, we were also given the social media task. In terms of social media, I was given the Instagram handle, which is the company's primary source of lead generation. I was in charge of promoting the webinar with two interns. Apart from this, I also focused on content marketing by writing numerous blogs, post and wring answer and promoting company on Quora. I was also responsible for the making video content. And in these 8 weeks of my internship I gained expertise in various marketing segments. I grew as an employee, as a marketer. As the company follows an open-door policy, with my mentor’s support, I also got vast opportunities to ask many questions and learn freely.