Study of Customer Acquisition Strategy of Fyndhere Service Pvt. Ltd.

Abstract

Fyndhere is a product of Fyndhere services Private Limited, which was founded with the intention of minimizing the efforts of individuals who are having difficulty identifying their product or service in their local market. Through their technological platform, they enable small businesses to thrive by registering their establishments online and obtaining more consumer leads. Without leaving your house, you may use Fyndhere to find out where your desired item or service is accessible from your local merchants, as well as the pricing and availability. Fyndhere is a one-stop resource app for all of your requirements. I interned with Fyndhere for two months, in those two months I undertook various roles and responsibilities like sales and marketing, digital marketing, research, branding etc. I did tele calling, email marketing in sales and marketing and called over 2000 vendors and converted over 200. I created backlinks for the organisation which helped them in enhancing their online presence and helped in search engine optimisation. I also helped in research and branding which helped the application in upgradation of features of the application and necessary changes according to customers. Following report gives the details of the work that was done by me throughout my internship period. It gives details of the tasks that I completed for the organisation in the roles provided to me by them. It also provides the overview of company and industry as a whole to develop a linkage between the same. To understand the position of the company SWOT analysis is done. The report tells the problem faces and the methodology and approach used in order to find the solution of it, it gives alternative and evaluation of the same. This report overall is the account of the learnings that I got during my whole period with Fyndhere Services Pvt Ltd.