Assisting and Managing Digital Marketing in Vedic Apparels Pvt. Ltd.

Abstract

The project "Assisting and managing digital marketing in Vedic apparels retail store" focuses on the company Vedic fashion's digitalization following the covid epidemic. The project is broken down into three stages. The first phase focused on e-commerce marketing and how e-commerce websites' backends work. Amazon and Myntra were the main targets. The second phase of the project focused on social media marketing. To identify the best social media marketing strategy for Vedic, many trial and error methods were used. The third phase consisted of personal marketing to consumers in order to gain brand loyalty.