Analysis Market, Customer Awareness & Business Development using Integrated Marketing Strategies and Digital Platforms

Abstract

The job undertaken at Carver Aviation is as an intern for Marketing and sales for the company. It includes making use of various marketing strategies, tools and online platforms. I had to generate leads for the courses offered at the academy. For this purpose I had to directly interact with the prospects giving brief details, making them understand our value proposition, solving their queries and pitching in order to convince them to pursue the course of their interest. I also set the value proposition for different target groups to be able to cater to their needs accordingly. The training sessions conducted by the company proved to be very helpful in this regard. Also, directly interacting with the prospects made it easy to understand them closely and better. I also contributed towards conducting promotional event which served the purpose of generating more leads and increasing the brand recognition among the target group by providing them information. I worked upon promoting the event online through social media platforms. I sought to put up content, analyze the performance over the platforms and work towards improving the same to gain more visibility. I also used the social media platforms in identifying and grouping prospects based on various attributes. I had to study the market closely and study the industry happenings. Also, competitor analysis was an important part. For this purpose I used data from various sources such as company websites, open source reports and insights, from few industry experts, social media, training sessions and also by directly collecting data from competitors. As a part of the internship I also worked upon improving the online visibility of the company by generating backlinks, writing blog and improving the online customer experience. Overall, marketing in this post-pandemic world turned out very differently but Carver Aviation, like most other companies, has done its best and put up efforts to adopt to the situation. It is doing great on the marketing front even in this next normal.