Finding Ways to Improve Distribution in the Time of Covid-19

Abstract

Distribution of the goods in the core responsibility of a company and supply chain plays an important role in making it possible. Many businesses went insolvent in time of Covid 19 and big company struggle to stay afloat. In many parts of India essential commodities are not available and many companies failed to provide the products to their consumers. The supply chain is disrupted by people who are migrating from one place to another and the nation-wide lockdown which existed for 60 + days. Amul’s management has done a great job in those hard times and has manage to keep the supply chain running efficiently in the time crisis. Every step was taken to save the employee and the customer different bio bubble are made and the rules are followed with utmost sincerity. While other dairies have decreased production Amul increased due to the upsurge in demand and that shown the flexibility of the organization. This flexibility is needed in the time of Calamity. Distribution chain of Amul is very vast and Amul has presence in almost all the place in Vadodara. We can see that in all the Pandemic one thing which happen is drop in communication channel and this act as a barrier for all the industry because they cannot connect to the consumer but in this decade a we have internet we can manage to connect to consumer at any point of time. Amul did great in times of connecting with the consumer and launched the Amul App and launched new product such as Haldi doodh which shows agility . What we suggest is Amul can have milk and product vending machine which will lower the load of supply chain and create it’s own space where Amul don’t have to put efforts in getting new space in Pharmacy and all. That will also be used to sell most of the products and the new one which is carbonated water.