Go-To-Market Strategy for Amul Mithai Range and Business Development

Abstract

Amul is a FMCG company which produces and supplies various dairy products across the nation, the company’s USP is its quality and prices. During my internship , I worked on framing a Go-to- Market Strategy for Amul’s Mithai range. During the project I studied about the markets where Amul has already launched its mithai range which provided me with the foundation to frame a GTM Strategy for a new market. From developing the marketing strategy of Amul mithai range to suggesting suitable ideas for implementation of the project, I have tried to cover all the points in this project. The second role that is the Business Development role involved assisting the distributors to get acquainted with the Amul Cart App and ensuring that they download & place orders through the application. Another task involved was query handling where I as an intern was responsible for communicating information and resolving queries regarding the Amul Preferred Outlets.