Jain Amar Clothing Private Limited (JACPL)

Abstract

This report highlights the learnings and experience I had during my summer internship at Jain Amar Clothing Pvt Ltd., an apparel and accessory company that offers fast, easily accessible, and economical fashion for men, women, and teens. The company has a vision and purpose to showcase lifestyle brands. In order to get customer attention and respect for their quality and designs, the firm aims at establishing a portfolio of products and global brands. I was recruited as a Marketing Intern, and had to work in the field of 'Retail Planning and Merchandising'. I got the task to study some of the most important topics in this field. Luckily, I also got the opportunity to work as a Sale Intern. I assisted the sales intern and dealt directly with the customers. It was my first on the job experience. This project report mainly focuses on the knowledge I gained and the work I did as an intern in the span of 9 weeks of my internship. This report has three parts namely Part A - It talks about the organizational profile; Part B comprises the main body of the project i.e., Work done, methodology; and Part C which talks about the key learnings and the insights I gained throughout my internship. During these 9 weeks of my internship, I gained knowledge and experience in various segments of marketing. It was a wonderful and totally new experience as I grew as an employee and also a marketer. Since the organisation follows an open-door policy, I was able to ask a lot of questions and learn freely with the help of my mentor.