Digital Marketing

Abstract

While it's simple to imagine a future without digital marketing, it's difficult to imagine one now. However, the origins of this revolutionary type of consumer connection can be traced all the way back to the late 1800s. Every working professional should be aware with at least the key ideas of Digital Marketing in a world where over 170 million individuals use social media on a regular basis. To put it another way, digital marketing is the process of promoting things using the internet or other forms of electronic media. “Digital marketing is the promotion or marketing of products and services to targeted customers and companies through the use of digital channels,” according to the Digital Marketing Institute. “Digital marketing offers a variety of benefits. Digital marketing is less expensive than traditional marketing. People have moved on to tablets, phones, and laptops, which is where digital marketers have made the greatest headway. The term "digital marketing" was coined in the 1990s. With the introduction of the internet and the creation of the Web Series 1.0 platform, the digital era exploded. The Web series1.0 platform let users to locate information they were looking for, but it did not allow them to share it with others. Marketers all around the world were still apprehensive about the digital platform at the time. They were still unsure if their techniques would succeed because the internet had not yet been widely used. The year 1993 marks the start of the shift to the digital marketing age. This year, the first clickable banner was launched, and HotWired purchased a few banner advertisements for their advertising. As a result, this marked the start of the shift to the digital marketing era. Following this slow transformation, new technologies entered the digital marketplace platform in 1994. Jerry Yang and David Filo released the same year, in January 1994. This encouraged wholesalers to adapt their digital marketing strategies, such as improving their websites for greater search engine ranks. HotBot, LookSmart, and Alexa were among the new search engines and tools that debuted in 1996. Google was founded on September 4, 1998. Microsoft introduced the MSN search engine, while Yahoo followed suit by launching Yahoo online search.