Marketing and Sales Strategy

Abstract

This report is on Sales and Marketing strategy. To begin, a thorough examination of the present corporate method and organisational structure is conducted. It is witnessed that the Covid situation has changed the focus of the company to the areas where there is a growth potential and also align with their core business focus i.e., Sports and sports utility. Sales strategy was divided into multiple phases. First phase was to create a database of the prospects that the company can collaborate with. Second phase was to cold call those prospects and describe what the company is doing and how the collaboration can be beneficial for them. Lastly, the third stage is to convert those prospects into clients by keeping the reporting manager in the loop and arranging for the experts for the clients so the work can be initiated. Due to the pandemic the project was completely work-from-home. Few challenges were faced during the working as the prospects were not completely comfortable with this kind of model. Apart from this, we got to know about the sentiments for the real estate industry in this pandemic and how they are coping up with it.