Account Planning and Client Servicing

Abstract

This paper summarized my entry into Publicis Business, which is a strategic unit of Publicis Groupe. From May 3, 2021 to July 5, 2021, I interned in the PB. I was part of the Digital Media Strategy and client servicing team, as an intern. Since the Turnaround time is short for the projects I got the chance to work on several projects. I was into creatives, strategy and social media development. My primary objective to understand what to clients of PB wants and what the competitors are doing on their website and social media pages. Majorly mine are is LinkedIn B2B marketing for Bosch, RBEI, Airtel, GE Healthcare, AIS, Spotify and some major companies. • Identify clients aim and identify the area of interest in the company • Identify industry trends for respective companies • Analyze clients page in terms of reach, frequency of posts, post design, ATL/BTL post, industry specific needs • Identify engagements plans, B2B strategy for LinkedIn, Campaigns, intellectual properties, client’s objective • Analyse progress in terms of materialistic as well as reach of the post via LinkedIn reach analysis I worked for 10 brands which includes Bosch, RBEI, Airtel, AIS, Spotify, GE Healthcare, Henkel, Loctite, Pidilite, Aviagen. Interestingly, all the brands are from different sectors which has helped to understand what is IT, adhesives, glass, telecommunication, healthcare, automobile industry. Developing presentation for clients, strategizing LinkedIn post from important days to industry trends. Under my internship, I shared yearly important days post idea for Airtel which is LinkedIn specific. It covers basically all the UN days and telecommunication days. I have done study on Cadbury also for pitching the clients in FMCG industry where I worked on entire analysis on national and international campaigns.