Customer Sourcing and Increasing Sales of Two-Wheeler Loans through Alternate Distribution Channels

Abstract

This paper summarizes my work on ‘Alternate Distribution' for Bajaj Auto Finance Ltd. over the course of two months. During this time, I worked on a number of projects as part of this project. I learnt about how the NBFC industry works and how it has the ability to transform India's financial system. My goal was to first locate Bike and Non-Bike aggregators and establish a tie-up with Bajaj Finance Limited, which is one of the most reputable names in the Auto Finance Division. This approach will result in a rise in lead count as well as the identification of excellent and problematic alternate distribution channel practices. Secondly, I need to identify the ways to reduce the NI and NC lead count by identifying the leakages in conversion and suggest ways to increase the conversion rate. The report below details the overall work that I completed during the last two months.