Design and Implementation of Marketing Strategies through Unpaid Digital Media

Abstract

The project is divided into three parts. The first part focuses on the industry, the history of the company, and the detailed product offering. SWOT analysis has also been performed based on the research conducted during the period on the business environment, competitors, and future prospects. The second part tells about the work profile and the job done during the two months of my internship. It elaborates on all the work done systematically and the way it contributed to the company. Being a part of the marketing team in Imprezz, the 7 Ps of marketing has also been defined based on the offerings and marketing strategy of Imprezz. This part also covers a competitive analysis done where Imprezz is compared to one of its well-established competitors. The third part covers the learning received, and the skills acquired. The tools used to perform the tasks given and how it was used is also stated in this part.