Marketing Intern

Abstract

This report is for providing details about my work, learnings and experience as ‘Marketing’ intern during my two months summer internship programme at ‘Outlook Publications (India) Pvt Ltd’. Outlook is a market leader in Publication’s segment and first founded for 25 years and is going strong. It is part of Rajan Raheja Group. Outlook has different magazines and thus give the readers a vast variety of content for current affairs and knowledge hub while a great marketing and advertising platform for other brands to showcase their products. My internship started with the task of generating customer and getting revenue for the company through magazine sales. It included use of marketing mix and other concepts so that proper utilization of resources can happen and the desired objective can be reached. Expert demo was provided which really boosted my understanding for the product mix. Other tasks were analysing Raheja group companies with other competitors and comparison between Outlook and its rivals to pinpoint weakness in its marketing segment and suggestions were given to optimize areas which can turn into opportunities and strengths. After the end of my two months, I am confident that after applying marketing concepts I can perform a sales task. Applicated based insights have been pooled in me after completing my other non-sales task which have given me a better knowledge about various markets like Battery, Print media publications, cement industry etc.