Analyzing and Strategizing Marketing Elements

Abstract

Summer Internship started on May 1st, 2021 with Outlook Group. The main Purpose of the internship is to undergo individual experience-based learning and better able to connect the knowledge to real world situation. Our individual experience-based learning internship was a make-up of four tasks over a period of two months. These tasks are related to different concepts of marketing in areas of CRM, Digital Marketing, Product & Brand Management and Advertising. The report covers the sectorial overview of print media & magazine industry in India; and analysing the Rajan Raheja Group of Companies (Outlook Group and Exide Industries) with their competitors using some concepts of marketing from the above-mentioned areas; giving recommendations & strategizing an action plan for the same as part of learning.