Online Teaching Partner

Abstract

With the pandemic forcing everyone to shift to distant learning education technology industry boomed to a great extent resulting in many startups shifting to this sector. Electura is one such edtech startup which earlier started as tutoring service but after finding more scope in online classroom management platform shifted to this side of edtech industry. Besides providing the application and web based platform company also provided marketing services as a way of diversification using the money from this earning to provide free platform as its competitive strategy. As a marketing intern I was provided with various roles related to digital marketing in order to create digital visibility including social media marketing, search engine optimization, Google advertisement. Besides the digital marketing techniques I was also allotted the task of creating customer loyalty through connecting directly with them and running various loyalty programs like competitions and webinars. Apart from this I was also provided with the opportunity to lead marketing and sales intern team. The company faces competition from direct competitors like classplus and classpro as well as indirect competitors like zoom and Google meet. As the competitors are really strong internship's main objective was to create a place exclusively for the company where only a little competition exists if any. Although the startup is trying to grow at a rapid pace but it still needs to improve at many points like user friendliness of its application as well as the website and develop its USP. Company also need to prepare strategy for the post pandemic era when educators as well as the education institutes will be shifting again to offline mode. After the internship I find myself at somewhat upper level of the learning curve as I was provided with various opportunities for not only having hands on experience with various digital marketing tools but also creating and executing strategies as well as pondering upon the issues if any in them. The chance of leading a team and interacting with customers and business partners directly also helped me in developing managerial skills.