Creating a Marketing Roadmap and Developing Promotional Strategies for a Cloud-Based Accounting Software

Abstract

The purpose of this project is to understand how marketing strategies can be created for a cloud-based accounting software. With India’s emerging startup landscape and its rapid strides in digital adoption, the demand for SaaS products is seeing an upward graph. The COVID-19 pandemic has significantly expedited enterprise cloud adoption as companies seek to keep going their business. An IDC survey published last November revealed that over 60 percent of the organizations in India plan to leverage cloud platforms for digital innovation as they re-strategies their IT spending plans as a result of the pandemic. The survey further divulged that the crisis enabled them to spend more on public cloud IaaS, PaaS solutions and SaaS. This project helped me in understating and monitoring SaaS Industry more closely and applying my marketing skills and knowledge on how market can be created for the startup Imprezz in already existing great market for cloud-based accounting software in India. My role specifies having Digital Marketing expertise in order to plan out new campaigns for Imprezz and formulating strategies for existing once. The main motive of my project was to understand hoe PPC Advertising can generate more leads for the company and lastly more revenue.