Analyzing and Strategizing Marketing Elements

Abstract

The objective of the project was to understand various Marketing Concepts. We worked with Outlook, that is a magazine publishing company in Print Media Industry. In this project we learnt various marketing concepts through various task allotted to us namely Product Learning, Digital Marketing, Product and Brand Management, Customer Relationship Management And Advertisement. We did research on these tasks and used both Primary and Secondary data (mostly secondary data) and compared companies on various parameters. We selected Outlook, India Today and The Week for task 1. And Rajeha Group Company HR Johnson and Nitco Tiles for other tasks. We learned various techniques of marketing to increase profitability and brand image.