Digital Transformation Engagement Project for a Traditional Player in Construction Material Distribution

Abstract

This report attempts to highlight my experience and learnings obtained from my Summer Internship Programme at “Jackfruit Innovation Labs” as an intern in the domain of “Strategy Consulting”. Jackfruit Innovation Labs is a consulting start-up, and it aims at providing high-quality consulting services to organizations so they can improve and expand their services. Their business is built upon trust, transparency, inclusion and diversity. During my internship I was asked to gain knowledge about the product and the services offered by the client company and to understand the current mode of distribution network of client company from ground level and analyze the glitches (if any). I also explored the digital mode (innovative) of distribution to ensure complete transformation of the company from a traditional way to digitization. Apart from that conducting telephonic interview with the employees of Deson (client) and analyzing the loop holes in the business process was the most common activity I used to do. I even researched about related case studies and articles available in web and analyze how is that similar to the present project. After the completion of my internship, I feel confident that I can bring objectivity to an organization. The fresh thinking can help to restart projects that have lost momentum, or that have become bogged down by in-fighting. Also, I learnt about the importance of data in today’s business world. Apart from recording the data, one also needs to ensure in what manner are they going to use the data or else it would hold no value to the organization.