Business Development and Sales Strategy

Abstract

This is a report on marketing and sales practices involved in Infrastructure and Uniforms verticals by sports 365. With the help of first-hand experience in sales and marketing with the company, I was able to find out about the best practices in the sports and fitness industry and how there is still a scope of improvement in the working of the organization. The report also includes a study on the competitive environment in the industry and the technologies that have been adopted as well as technologies being developed that can be implemented shortly for a high-performance sales and marketing network. The report also tells the user about the number of vendors contacted in different geographical areas and the conversion rate when cold calling the prospective buyers of a good/service. The report also highlights the major areas of improvement that the organization lacks and how can these shortcomings be turned into opportunities for the organization. The learnings and conclusion part shows the output of the project and the knowledge gained from it. It also shows the insights that we have gained about the sales and marketing process as a whole.