Employer Attractiveness: A Comparative Analysis of Professionals &MBA Students’ Perceptions

Abstract

Today every company is competing for the acquisition and retention of best talent. The employer attractiveness plays an important role for the company to attract potential employees and retain the current employees. This study examines the difference between the potential and current Employees’ perceptions along with the difference between male and female perceptions. What are important attractiveness dimensions aimed by current and potential employees? The results show that there is a significant difference amongst the perceptions of two sets of potential and current employees and males and females also. The importance of the dimensions of attractiveness is also very different among current and potential employees. The current employees value recognition/appreciation from management; the potential employees give most importance to gaining career enhancing experience.