Managing a growing Family Business: A Case of Tracom Stock Brokers Pvt. Ltd.

Abstract

The case describes the issues experienced in a family business, particularly in the first two phases of its life-cycle, viz. the introduction and the growth stage. The main protagonist, Parthiv is the second generation entrepreneur and he has taken up the task of sustaining and growing his family business in the wake of cut-throat competition. The case presents an opportunity to discuss the issues commonly faced in a family business setting such as lack of funds for discretionary use, tight control by family members and traditional practices. The case also looks at how growing businesses need to expand their portfolio by adding related products and services. The dilemma is whether a twenty year old home-grown brand should be diluted in light of a franchisee offer received from a bigger and better established market player.