Survey on Types of Pharmaceutical Advertisement Marketing

Abstract

The thesis in question is a comprehensive research that digs into the realm of pharmaceutical marketing and the many advertisement platforms used in this field. The article begins with a review of the fundamentals of pharmaceutical product marketing, including its various varieties, and then goes on to provide a full description of each type. Furthermore, the research emphasises the importance of pharmaceutical marketing in today's world, stressing the problems and opportunities that exist for marketers in this business. Following that, the research focuses on various advertising channels employed in the pharmaceutical industry. These channels include both traditional and digital types of marketing, such as television advertising, print ads, email marketing, social media marketing, and others. The research gives an in-depth examination of each platform, including its merits and cons, and emphasises how it may be used to efficiently reach the target demographic. A survey was undertaken to collect data on the general public's response to these advertising platforms to add value to the study. The poll covers a wide range of subjects, including the general public's awareness of these advertising platforms, their judgements on their usefulness, and their likelihood of engaging with adverts for pharmaceutical products. Overall, the paper provides a valuable insight into the world of pharmaceutical marketing and the many advertisement platforms employed in this industry. By offering a detailed study of each platform and highlighting the general public's reaction. This research is a valuable resource for pharmaceutical marketers who want to optimise their advertising strategies and achieve more success in their marketing efforts. The study examines each platform in depth, including its benefits and drawbacks, and underlines how it may be used to effectively reach the target audience .