Music Streaming Application Spotify: Solving Legal and Profitability Impasse

Abstract

On January 2023, Daniel Ek, CEO of the music streaming company organized a delegate meeting emphasizing the need for organizational change. He mentioned that the company had made great progress in improving on the speed of the services, but that alone would not be sufficient to scale greater heights in the future. He knew the company had come a long way to develop a comprehensive platform for creators but aspired to become the go –destination for creators. What was needed for the same improvement on tools & technology and monetize artistic work. He would need to think of the broad changes at Spotify to achieve this.