Focus of Artificial Intelligence on Gig Economy: HRM Process

Abstract

As the GIG economy continues its rapid growth, this article delves into the unique opportunities and challenges of applying artificial intelligence in HRM. Unlike traditional employment, the GIG economy is characterized by individuals taking on temporary roles or executing discrete tasks, often through independent platforms. This setup grants temporary employees more autonomy in managing their workdays. We explore the emerging research topics and trends in this dynamic field. Furthermore, we establish the literature according to the GIG economy, considering GIG labor, GIG workers, and digital platforms. From the literature, we extract numerous observations, resulting in the idea that we should avoid conservative, employer-centric HRM in various firms. Artificial intelligence (AI) can improve accuracy and provide helpful recommendations for digital platform solutions.