AI's Role in Boosting Healthcare Product Marketing: Leveraging Idea Generation, Data Analysis and Population Perception Prediction

Abstract

The current study aims to explore the use of Artificial intelligence (AI) in boosting healthcare product marketing, covering the areas such as idea generation, data analysis and population perception prediction. It is a cross-sectional descriptive study which seeks to understand the perceptions of marketing professionals and students regarding the potential future evolution of AI in the pharmaceutical sector and focuses on its impact on customer engagement and personalized marketing strategies. The study also intends to identity the probable drawbacks of relying solely on AI in pharmaceutical marketing. The data collection process involved a survey and the research tool used was a questionnaire. It’s validity was assessed through face validity and expert validation techniques. The results presented the demographics of the participants and the analysis of their responses on questions related to their experience with AI, familiarity with AI in the healthcare industry and their opinions on various aspects of AI’s role in healthcare products marketing. The participants’ responses indicated a prevalent awareness and experience with AI, with a majority expressing openness to receiving additional training on AI’s role in healthcare product marketing. The analysis also examined the participants perceptions of the challenges and potential benefits associated with the use of AI in healthcare products sales. In conclusion, the article showcases the importance of marketing in pharmaceutical industry and the growing significance of AI technology in modern marketing practices.