Readymade Garments Retail Business in India: A Case study of Pantaloon retail (India) Ltd.

Abstract

Let us examine simple reasons for change in demand for cloths. Almost two decades ago ladies used to wear saris everyday to work. Now, apparel brands go the unisex way. Today the wardrobe is overflowing with shirts, trousers, stoles and a few jackets. With more working women, there has been a natural expansion of what was once considered a niche market. The market for branded women’s western wear is seen to have grown from barely Rs. 500 crore eight years ago to Rs. 5000 crore today. That is still a small percentage of the overall branded apparel market that is estimated at Rs. 30,000 crore. We need to create awareness of fits. Today with more exposure, increased travel and newer international brands entering the market, we are seeing a surge in this market. Women today demand trendy, younger, fuss-free clothing. There is need for a survival strategy of the domestic manufacturing sector in the advanced economies against competition from low-cost imports. We are already familiar with inexpensive imported casual clothing.