Sales Solutions With Customer Relationship Management

Abstract

CRM stands for Customer Relationship Management. It is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers.

Managing the customers and their data, here, there are many interfaces to individual purpose. Data flow from one interface to other interface. Here SAP CRM, E2, PRISMA, GTS, SAP, ECC are interfaces.Crm is one of the SAP environments. Business partner is created at crm side. A bigger number of customers can be created at crm side. User is free to enter any additional data for the customer. Data flow from crm to E2 (Esicom2) side. E2 is centrally database. Here, managing the relation with customer for business purpose using maintains the data.Prisma is used for quotation and designing purpose. We can also create customer at prisma side.