IR @ Nirma University
Keeping in tune the global developments we are creating an institutional repository using DSpace Software (Digital Library Software). We are archiving institutional knowledge like, faculty papers, theses, and dissertations in PDF format at DSpace. Students can access this digital information anywhere in the campus.
Please use this identifier to cite or link to this item:
http://10.1.7.192:80/jspui/handle/123456789/5663| Title: | The Impact of Visual Merchandising on Impulse Buying Behaviour of Consumer |
| Other Titles: | A Case from Central Mall of Ahmedabad India |
| Authors: | Chugan, Pawan Kumar Mehta, Neha P. |
| Keywords: | Faculty Paper Faculty Paper, Management Management, Faculty Paper Visual Merchandising Impulse Buying Floor Display |
| Issue Date: | 15-Jul-2015 |
| Description: | Universal Journal of Management, Vol.1(2), October 2013, Horizon Research Pub. Corporation, Alhambra, CA, USA, ISSN: (P) 2331-950X, (O) 2331-9577 Pg: 76-82 |
| URI: | http://hdl.handle.net/123456789/5663 |
| ISSN: | 2331-950X, |
| Appears in Collections: | Faculty Papers, IM |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| PKC_The Impact of Visual Merchandising on Impulse Buying Behaviour of Consumer - A Case from Central Mall of Ahmedabad India.pdf | 117.8 kB | Adobe PDF |  View/Open |
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