IR @ Nirma University
Keeping in tune the global developments we are creating an institutional repository using DSpace Software (Digital Library Software). We are archiving institutional knowledge like, faculty papers, theses, and dissertations in PDF format at DSpace. Students can access this digital information anywhere in the campus.
Please use this identifier to cite or link to this item:
http://10.1.7.192:80/jspui/handle/123456789/5697| Title: | Visual Merchandising |
| Other Titles: | Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad) |
| Authors: | Chugan, Pawan K. Mehta, Neha P. |
| Keywords: | Faculty Paper Faculty Paper, Management Management, Faculty Paper Visual Merchandising Window Display In-store form/Mannequin Display Floor Display Promotional Signage Impulse Buying |
| Issue Date: | 16-Jul-2015 |
| Description: | “Mapping The Global Future: Evolution Through Innovation and Excellence” New York USA, July 2012 pp.667-614 ISBN:1-932917-08-X |
| URI: | http://hdl.handle.net/123456789/5697 |
| ISBN: | 1-932917-08-X |
| Appears in Collections: | Faculty Papers, IM |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| PKC_Visual Merchandising - Impact on Consumer Behaviour.pdf | 128.46 kB | Adobe PDF |  View/Open |
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