IR @ Nirma University
Keeping in tune the global developments we are creating an institutional repository using DSpace Software (Digital Library Software). We are archiving institutional knowledge like, faculty papers, theses, and dissertations in PDF format at DSpace. Students can access this digital information anywhere in the campus.
Please use this identifier to cite or link to this item:
http://10.1.7.192:80/jspui/handle/123456789/5764| Title: | Global Marketing |
| Other Titles: | Foreign Entry, Market Development & Strategy Implementation |
| Authors: | Chugan, Pawan Kumar Dhar, Upinder |
| Keywords: | Faculty Paper Faculty Paper, Management Management, Faculty Paper Book Review |
| Issue Date: | 21-Jul-2015 |
| Abstract: | Book Review |
| Description: | by Michael R. Czinkota, IIkka A. Ronkained, Carlyle Farrell & Ronald Mctavish (2008), Toronto: Nelson Education, Pg: xxviii+674, Indian Journal of Training and Development, Indian Society for Training and Development, New Delhi Vol.41(1), January–March, 2011 Pg: 80-82 ISSN: 0971-5592 |
| URI: | http://hdl.handle.net/123456789/5764 |
| ISSN: | 0971-5592 |
| Appears in Collections: | Faculty Papers, IM |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| PKC_Global Marketing - Foreign Entry, Market Development and Strategy Implementation.pdf | 860.48 kB | Adobe PDF |  View/Open |
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