Please use this identifier to cite or link to this item:
http://10.1.7.192:80/jspui/handle/123456789/5801
Title: | Building Store Brands Using Store Image Differentiation |
Authors: | Aagja, Jayesh P. Saraswat, Amit Mammen, Toby Tewari, Ruchi |
Keywords: | Faculty Paper Faculty Paper, Management Management, Faculty Paper Stores Brand Image Retailing India Research Paper |
Issue Date: | 21-Jul-2015 |
Description: | Journal of Indian Business Research, Vol. 2 (3), 2010 Pg: 166-180 ISSN: 1755-4195 |
URI: | http://hdl.handle.net/123456789/5801 |
ISSN: | 1755-4195 |
Appears in Collections: | Faculty Papers, IM |
Files in This Item:
File | Description | Size | Format | |
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JA_Building Store Brands Using Store Image Differentiation.pdf | 167 kB | Adobe PDF | ![]() View/Open |
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