Please use this identifier to cite or link to this item: http://10.1.7.192:80/jspui/handle/123456789/5801
Title: Building Store Brands Using Store Image Differentiation
Authors: Aagja, Jayesh P.
Saraswat, Amit
Mammen, Toby
Tewari, Ruchi
Keywords: Faculty Paper
Faculty Paper, Management
Management, Faculty Paper
Stores
Brand Image
Retailing
India
Research Paper
Issue Date: 21-Jul-2015
Description: Journal of Indian Business Research, Vol. 2 (3), 2010 Pg: 166-180 ISSN: 1755-4195
URI: http://hdl.handle.net/123456789/5801
ISSN: 1755-4195
Appears in Collections:Faculty Papers, IM

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