Developments in Retail Insights

Abstract

Retail Insights is based on the product, Report Insights. This tool helps retailers efficiently improve their sales using analytics and study of past reports. This reporting tool can greatly benefit the retailers as it gives suggestions besides providing analysis for the growth of the firm and increases in revenue. This tool is based completely on the concept of data warehousing where large amount of data is handled It basically loads and transforms (ELT architecture) data from RMS or any other source provided by the user, subsequently transforms data using filters and generates customized reports for the benefit of the retailer. Various kinds of reports can be generated using this product of ORACLE. It aids the sales increasing productivity. Furthermore, these reports can be customized and graphs can be added to give a more consistent view of the data.

On the front end OBIEE is used to display data as per the analysis and on the back end ODI is used to implement our functionalities.