IR @ Nirma University
Keeping in tune the global developments we are creating an institutional repository using DSpace Software (Digital Library Software). We are archiving institutional knowledge like, faculty papers, theses, and dissertations in PDF format at DSpace. Students can access this digital information anywhere in the campus.
Please use this identifier to cite or link to this item:
http://10.1.7.192:80/jspui/handle/123456789/9122| Title: | Behaviour change communication in Swachh Bharat Mission: Analyzing the role and challenges |
| Authors: | Kanabar, Krishna |
| Keywords: | Faculty Paper Faculty Paper, Management Management, Faculty Paper Swachh Bharat Mission |
| Issue Date: | 1-Dec-2019 |
| Citation: | Journal of Management Research and Analysis |
| Abstract: | India has been advocating safe sanitation practices for a very long time, be it through Central Rural Sanitation Program (CRSP) or Total Sanitation Campaign (TSC) or Nirmal Bharat Abhiyan (NBA) or through Swachh Bharat Mission (SBM). As Swachh Bharat Mission intensifies the ownership and usage of the toilets with their access, role of communication has also been observed to progress from mere exchange of information, education and communication through different initiatives to trigger and impact behaviour change in individuals and communities. This paper tries to analyse the role of behaviour change communication (BCC) in Swachh Bharat Mission (SBM) and its likely challenges ahead. |
| Description: | Journal of Management Research and Analysis, Vol. 5 (4) December, 2019 |
| URI: | http://10.1.7.192:80/jspui/handle/123456789/9122 |
| ISSN: | 2394-2762 |
| Appears in Collections: | Faculty Papers, IM |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| KK_Behaviour change communication in Swachh Bharat Mission Analyzing the role and challenges.pdf | 67.17 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.