Brand Analysis from the Perspective of Retail User

Abstract

In today's world "Customer anticipates that retailers should know it about the things they buy, regardless of whether this is data on availability, ingredients or the manufacturing procedure." Being retailer endeavors to satisfy customer's needs due to an escalating the complexity of vaster spans of product, trial avors, and convenient ready-to-go products. Also, the product offered at a choice of price points and with an appreciation of more complex dietary requirements. Brand Analysis from the perspective of Retail User aims to protect Brand integrity and enable brand owners to collaborate with their supply chain in the sourcing, development, marketing, and quality control of their products. To enable the stack holder to know source product compositions, labeling, and dietary advice, track and manage. It provides end-to-end life-cycle management by enabling the capture of detailed product information during the sourcing and selection of suppliers and the manufacturing process. Consolidating all necessary product detail promotes transparency throughout the supply chain. Having this product, users can access and the interrogate data in seconds, allowing brand owners to immediately reply to the product or industry conflicts and secure continued user confidence in their trademark.

To increase their market it becomes a compulsion for retailers of any order to support their loyal society of customers and expands their customer relevance. Also to analyze and predict the repeat customer purchase. Input to our problem is the collection of obfuscate data taken from open source databases. Also, this application provides the retailer and supplier an efficient way of process to handle a complex situation. It provides a maximum return on investment efficiently.