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PreviewIssue DateTitleAuthor(s)
PKC_The Impact of Visual Merchandising on Impulse Buying Behaviour of Consumer - A Case from Central Mall of Ahmedabad India.pdf.jpg15-Jul-2015The Impact of Visual Merchandising on Impulse Buying Behaviour of ConsumerChugan, Pawan Kumar; Mehta, Neha P.
PKC_Visual Merchandising - Impact on Consumer Behaviour.pdf.jpg16-Jul-2015Visual MerchandisingChugan, Pawan K.; Mehta, Neha P.