Please use this identifier to cite or link to this item: http://10.1.7.192:80/jspui/handle/123456789/10209
Title: Radiance Market Research
Other Titles: Conducting Market Research and Business Development using Different Marketing Strategies
Authors: Shah, Ritu
Keywords: Summer Internship Project
Summer Project
Internship Project Report
MBA Project Report
Dissertation, IM
Dissertation, MBA
MBA – FT (2019-2021)
Summer Project Report 2019
Issue Date: 5-Jul-2020
Publisher: Institute of Management, NU
Series/Report no.: 191144);
Abstract: My Radiance Market Research internship began with few tasks before the start of the main project. They have provided me with few tasks in connection with the writing of business articles, the drafting of news stories, the secondary review of a few subjects, the analysis and write-down of market trends for a specific marketplace. I also find out about a few websites used by them during my training time for researching and developing their data banks in conjunction with all of their tasks to provide links to this website, which allows me to complete my mission. Then I started the live project, the "Market Research on the Unified Communication as a Services Market," where I made the entire project market research report. My mentor uses this study often to execute activities on a weekly basis or 4-5 days. So, I had sent the report in parts to him so that he can finish with the final market research report by collecting all parts. I was given all my work by email and sent by email only to my mentor. I have learned so much from the Unified Communication as a Services industry during my Internship, because before that I have no such opportunity, and this was completely new to me. During organizational training and live project, I encountered with some tasks that gave me opportunity to learn and analyze the market strategies and business strategies of various companies, mostly the top vendors in any particular market. On the ending note, this opportunity gave me lots of experience and knowledge in the market field with the industrial perspective, which will certainly open doors to a fruitful career with lots of opportunities and definitely it would add to my aspirations to build my career in the marketing area.
Description: Submitted to: Prof. Mahesh K. C.
URI: http://10.1.7.192:80/jspui/handle/123456789/10209
Appears in Collections:MBA - Summer Internship Report

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