IR @ Nirma University
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http://10.1.7.192:80/jspui/handle/123456789/10611| Title: | Analyzing Customer Attitude Towards Advocacy Advertising |
| Other Titles: | Distribution of Household Work |
| Authors: | Somya, Sakshi |
| Keywords: | Summer Internship Project Internship Project Report Summer Project MBA Project Report Dissertation, IM Dissertation, MBA MBA – FT (2020-2022) Summer Project Report 2021 |
| Issue Date: | 12-Jul-2021 |
| Publisher: | Institute of Management, NU |
| Series/Report no.: | 191345; |
| Abstract: | With the aim to study customer attitude towards advocacy advertising, we conducted two focus group with two genders with the objective of understanding how domestic work is perceived by the different gender and how they believe domestic work should be divided. The focus group conducted gave us a great insight on how the trends have been evolving from their parent’s time to them. It also helped us understand how different aspect such as gender, education, marital status and age is influencing the stereotype of dividing the domestic chores. |
| Description: | Submitted to: Prof. Meeta Munshi |
| URI: | http://10.1.7.192:80/jspui/handle/123456789/10611 |
| Appears in Collections: | MBA - Summer Internship Report |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 191345_Sakshi Somya_Prof. Meeta Munshi.pdf | 191345 | 1.38 MB | Adobe PDF |  View/Open |
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