Market Segmentation, Positioning and Value Proposition

Abstract

The objective of the project was to understand various Marketing Concepts. Outlook is a magazine publishing company which is in Print Media Industry. In this project we learnt various marketing concepts through various task allotted to us namely Product Learning, Digital Marketing, Product And Brand Management, Customer Relationship Management and Advertisement. We gathered all the information asked; mostly secondary data and compared two companies on various parameters. Namely Exide and Eveready. We also learned various techniques of marketing to increase profitability and brand image.