IR @ Nirma University
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http://10.1.7.192:80/jspui/handle/123456789/10837| Title: | Market Segmentation, Positioning and Value Proposition |
| Other Titles: | Outlook Publishing (India) Pvt. Ltd. |
| Authors: | Patel, Richa |
| Keywords: | Summer Internship Project Summer Project Internship Project Report MBA Project Report Dissertation, IM Dissertation, MBA MBA – FT (2020-2022) Summer Project Report 2021 |
| Issue Date: | 12-Jul-2021 |
| Publisher: | Institute of Management, NU |
| Series/Report no.: | 201439; |
| Abstract: | The objective of the project was to understand various Marketing Concepts. Outlook is a magazine publishing company which is in Print Media Industry. In this project we learnt various marketing concepts through various task allotted to us namely Product Learning, Digital Marketing, Product And Brand Management, Customer Relationship Management and Advertisement. We gathered all the information asked; mostly secondary data and compared two companies on various parameters. Namely Exide and Eveready. We also learned various techniques of marketing to increase profitability and brand image. |
| Description: | Submitted to: Prof. Krishna Kanabar |
| URI: | http://10.1.7.192:80/jspui/handle/123456789/10837 |
| Appears in Collections: | MBA - Summer Internship Report |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 201439_Richa Patel_Prof. Krishna Kanabar.pdf | 201439 | 763.52 kB | Adobe PDF |  View/Open |
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