IR @ Nirma University
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http://10.1.7.192:80/jspui/handle/123456789/10841| Title: | Analyzing and Strategizing Marketing Elements |
| Other Titles: | Outlook Publishing (India) Pvt. Ltd. |
| Authors: | Peruboyina, Sai Anish |
| Keywords: | Summer Internship Project Summer Project Internship Project Report MBA Project Report Dissertation, IM Dissertation, MBA MBA – FT (2020-2022) Summer Project Report 2021 |
| Issue Date: | 12-Jul-2021 |
| Publisher: | Institute of Management, NU |
| Series/Report no.: | 201443; |
| Abstract: | Summer Internship started on May 1st, 2021 with Outlook Group. The main Purpose of the internship is to undergo individual experience-based learning and better able to connect the knowledge to real world situation. Our individual experience-based learning internship was a make-up of four tasks over a period of two months. These tasks are related to different concepts of marketing in areas of CRM, Digital Marketing, Product & Brand Management and Advertising. The report covers the sectorial overview of print media & magazine industry in India; and analysing the Rajan Raheja Group of Companies (Outlook Group and Exide Industries) with their competitors using some concepts of marketing from the above-mentioned areas; giving recommendations & strategizing an action plan for the same as part of learning. |
| Description: | Submitted to: Prof. Nirmal C Soni |
| URI: | http://10.1.7.192:80/jspui/handle/123456789/10841 |
| Appears in Collections: | MBA - Summer Internship Report |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 201443_Sai Anish Peruboyina_Prof. Nirmal Soni.pdf | 201443 | 3.89 MB | Adobe PDF |  View/Open |
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