Research on Creating Promotional Content for Target Customers

Abstract

The report is a research on current and prospective customers. Based on primary and secondary research we were able to identify key marketing techniques to better understand the target customer base and create quality promotional content. The research also includes a comparison study on the market leaders in the industry and highlighting points of differentiation from the same. The learnings and conclusion part shows the output of the project and the knowledge gained from it. It also shows the insights that we have gained about the content marketing for the online food delivery industry.